METRO returned to their roots – wholesale shopping. The goal was to reaffirm the brand as the best and most convenient choice for business wholesale needs, while also being the go-to destination for weekly shopping for end customers.
We developed a creative platform that united the efficiency of wholesale shopping with the sense of freedom, happiness, and peace of mind that comes from living life well planned – a philosophy called Live Big. To bring this philosophy to life, we created three TV commercials with Kitodar Todorov as the main character.
IMAGE TVCs
The Live Big philosophy was brought to life across TV, Digital, OOH, Radio, PR and In-store materials.
KEY VISUALS
IN-STORE BRANDING
TVC ELEMENTS
DIGITAL BANNERS
The concept was developed in collaboration with Kombina.
Website design
